„I Want a Glass Screen“

Als Steve Jobs am 09. Januar 2007 zum allerersten Mal das iPhone präsentierte, verlor er kein Wort über das Material des Telefon-Bildschirms. Im Juni 2007, elf Tage vor dem US-Produktstart, vermerkte eine Apple Pressemitteilung:

Apple also announced that the entire top surface of iPhone, including its stunning 3.5-inch display, has been upgraded from plastic to optical-quality glass to achieve a superior level of scratch resistance and optical clarity.

Die New York Times erzählte am vergangenen Wochenende in ihrem exzellenten Artikel „How the U.S. Lost Out on iPhone Work“ anekdotisch die Geschichte dieses „Upgrades„.

In 2007, a little over a month before the iPhone was scheduled to appear in stores, Mr. Jobs beckoned a handful of lieutenants into an office. For weeks, he had been carrying a prototype of the device in his pocket.

Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens of tiny scratches marring its plastic screen, according to someone who attended the meeting. He then pulled his keys from his jeans.

People will carry this phone in their pocket, he said. People also carry their keys in their pocket. “I won’t sell a product that gets scratched,” he said tensely. The only solution was using unscratchable glass instead. “I want a glass screen, and I want it perfect in six weeks.”