„one more no“

Apple Inc. is canceling a decade-long effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.

Apple made the disclosure internally Tuesday, surprising the nearly 2,000 employees working on the project, said the people, who asked not to be identified because the announcement wasn’t public. The decision was shared by Chief Operating Officer Jeff Williams and Kevin Lynch, a vice president in charge of the effort, according to the people.

Bloomberg | Mark Gurman

I. Told. You. So.

Nicht nur das „high-overhead / low-margin business“ passte nie zu Apple; ein eigenes Auto ist keine zukunftsgewandte Idee.

Was die beteiligten Mitarbeiter und Mitarbeiterinnen sicherlich arg enttäuscht, ist als Fan Ihrer Computer mit Blick auf die nun wieder freigeschaufelten Kapazitäten eine große Freude.

Oder wie formulierte es Apple: „if everyone is busy making everything, how can anyone perfect anything?“