„Why did Apple wait 20 months after ARKit shipped to name a lead AR marketer?”
The messy, semi-embryonic state of AR partially explains why Apple hasn’t had an AR marketing chief until now. Last night — nearly three years after Cook began touting AR, and almost two years after Apple released ARKit — Bloomberg reported that Apple has just named Frank Casanova as its first head of AR marketing. […]
From where I stand, that sort of marketing — backed by legitimately worthwhile products — is highly necessary to reignite interest in AR at this stage. Apart from Pokémon Go, which had the benefit of a massive pre-existing fan base and Nintendo series name recognition, and free social media AR face-augmenting apps, average people don’t seem anywhere as interested in augmented reality as Tim Cook or numerous fellow technologists. There’s been no shortage of AR software announcements, such as furniture placement and virtual clothing try-on apps, but scant evidence of consumer interest.
Good marketing might change that, though Apple now has an uphill battle to reverse AR’s history of overpromising and underdelivering. Great marketing might even convince people to spend hundreds of dollars on eventual Apple AR hardware. I’m actively looking forward to seeing Apple make that pitch in the not-too-distant future.
Tablets und Telefone sind nicht die Zukunft von Augmented Reality. Diese Technologie (und ihre Software) braucht neue Hardware.
Zugegeben: Apples AR-Demos auf ihres Keynotes sind schnarchig – mich faszinieren sie trotzdem. Apple entwickelt hier nämlich eine Zukunftstechnologie direkt vor unseren Augen in aller Öffentlichkeit (und nicht wie gewohnt hinter verschlossenen Türen).