„The MacBook Pro’s Touchy Feely Thing“
➝ Video
I check out Apple’s faster, thinner, louder notebook with the Multi-Touch strip on the keyboard. And Phil Schiller helps me decode it.
When I suggested that this might be only the latest in a number of mobile innovations moving to the Mac, in an overall annexation of the Macintosh platform, Schiller pushed back, hard. “Its implementation is pure Mac,” he said. “The thought and vision from the very beginning was not at all, ‘How do we put iOS in the Mac?’ It was entirely, ‘How to use the (iOS) technology to make a better Mac experience?’”
Die Umsetzung mag „pure Mac“ sein. Interessant ist jedoch, dass die neuen Technologien bei Apple nicht vom Highend-Rechner ausgehen – dem ‚Rechts-Oben-Modell‘ – und dann nach unten durchsickern, sondern sich vom kleinsten Computer – dem iPhone – nach oben durchfressen.
All this is consistent with a strategy of “low-end evolution”. A way to defend the low-end rather than abandon it in pursuit of what the most demanding customers are asking for. Rather, Apple seeks to incubate a new performance measure. Re-defining goodness.