Eddy Cue: „We hear you @taylorswift13“

Taylor Swift schrieb gestern den wohl teuersten Tumblr-Post (aller Zeiten?), der Apple dabei hilft, eine zuvor ausgehandelte Vertragsklausel mit ein paar Millionen US-Dollar (an einem Sonntagabend über Twitter!) von seinem PR-Fiasko zu befreien.

Cue says that Swift’s letter, coupled with complaints from indie labels and artists, did indeed prompt the change. He said he discussed the about-face with Apple CEO Tim Cook today. “It’s something we worked on together. Ultimately we both wanted to make the change.”

Cue says Apple will pay rights holders for the entire three months of the trial period. It can’t be at the same rate that Apple is paying them after free users become subscribers, since Apple is paying out a percentage of revenues once subscribers start paying. Instead, he says, Apple will pay rights holders on a per-stream basis, which he won’t disclose.

Peter Kafka | „Apple Says It Will Pay Taylor Swift For Free Streams, After All“