Sieben neue Apple-Watch-Ads
Move, Skate, Travel, Play, Style, Kiss und Dance führen die neue Stilrichtung fort, über die Ken Segall schrieb:
The simple truth is, the first Watch campaign was soft and fuzzy — long on emotion and short on lust. Way too many people reacted to those spots by saying “I still don’t get why I’d want one.” […]
So now we’ve moved to a fresher, clearer, more inventive place. Better late than never. As a result, I think there’s a far greater likelihood that more people will be saying “Oh, now I get it.” Instead of “Huh?”