Samsung auf Kuscheltour

Samsung’s public-facing attitude has changed more in the past year than in the previous five combined. Driven by a sense of urgency coming from its falling smartphone sales, the Korean company has taken decisive steps to rectify its stagnant design, improve its marketing, and streamline its operations. It’s also adopted a refreshingly collaborative approach when it comes to working with others. Today’s Samsung seeks alliances, not adversaries.

Vlad Savov | „The new Samsung knows it has to be friends with everyone“

Ihre letzte Stilblüte: Samsung gratuliert Apple zum Einstieg in den Smartwatch-Markt („It’s with great delight that Apple has followed us into that market.“). Ein Produktsegment, das sich nach signifikantem Gewinnrückgang gerade selbst eine Auszeit verschrieb.