Tim Cook im Interview mit zwei Steve-Jobs-Biographen

Many people seem to have a hard time imagining the usefulness of the watch.

Yes, but people didn’t realize they had to have an iPod, and they really didn’t realize they had to have the iPhone. And the iPad was totally panned. Critics asked, „Why do you need this?“ Honestly, I don’t think anything revolutionary that we have done was predicted to be a hit when released. It was only in retrospect that people could see its value. Maybe this will be received the same way.

„Tim Cook on Apple’s Future. Everything can change except values“

Brent Schlender und Rick Tetzeli sprachen für Fast Company mit Tim Cook. Ihr neues Buch, ‚Becoming Steve Jobs‘, das nächsten Dienstag erscheint (Amazon / iBookstore), erhielt bereits vorab großes Lob.

Ihr Interview mit Apples aktuellem Chef enthält eine Handvoll Zitate, die Apples Firmenkultur beschreiben.